Coca-Cola: Soccer Fairy

(this one is an offline preview)

This campaign was for the 2010 World Cup.
I made a lot of the scenario modeling and textures. The third one I made the whole scenario and props.
The second video reminds me how I like easter eggs hehehehe




Agency: Santo Buenos Aires
Creative Directors: Maximiliano Anselmo, Sebastián Wihelm, Pablo Minces
Art Director: Hernán Rebaldeira
Head of Production: José Bustos
Producer Company: Lobo|VetorZero
Director: Mateus de Paula Santos
Executive Producer: Luiz Carlos Reis
Sound Design: Animal Music | La Casa Post

Mix Brasil: Openings

This is the "Sexual diversity" festival vignettes we produced back in 2009. I modeled the city, the logo, the glass ball... everything on this one.


Agency: NEOGAMA/BBH
Creative Direction: Marcio Ribas and Wilson Mateos
Creatives: Fábio Astolpho / Eduardo Andrietta / Paulo Lemos
RTVC: Xanna D’aguiar and Fernanda Crespo
Production Company: Lobo
Director: Mateus de Paula Santos
Director of Animation: Guilherme Rizzo
Executive Producer: Alberto Lopes
Animation: Equipe Lobo
Soundtrack: Paulo Beto
Account Management: Silvia Tommasini, Sandra Karila and Thássia Freitas
Client Approval: André Fischer / João Federici / Suzy Capó

SOS Mata Atlântica

Second job I've worked with Lobo. This was in 2005 (got out before Dupont).
I modeled some of the animals (kind don't remember which). And it's so old now that I can't even restore the files to show the Breakdowns hehe...


TV spot for the SOS Mata Atlantica Foundation, a Brazilian NGO working for the protection of the Atlantic Forest, one of the richest and most endangered sets of ecosystems in South America. The organization was then campaigning for a speedy approval of the Atlantic Forest Protection Bill, which was at risk of being filed away.

Cartoon Network: Reface 2010 Latin America

Hello! Third post of the day... Yeah, I'm inspired today!
Well, I've decided to make this third post when I visited Lobo's website moments ago.


I've done the modeling of a lot of props, hairs, ears etc for this job. So, here is the both videos from Lobo's Vimeo channel, the synopsis and credits.

Between March and August 2010 Vetor/Lobo produced around 580 short films for Cartoon Network, to be aired throughout all of Latin America. This job was an extension of the process started the previous year by the North American branch, who carried out an extensive on-air rebrand based on a concept that employed as a central motif toy art-like dolls called Noods, plain white figurines that can adopt the colors and personalities of various characters from Cartoon Network’s roster. Since the use of this doll design was restricted to the USA, Cartoon Network created a new model to be used in the Latin American package, following the same toy art spirit. Like the original Nood, this figure should also be capable of incorporating numerous network characters. Once we defined the doll’s design, we had to submit to the client an example of how every character starring the spots would adapt to its shape. Only then we started producing all the material, including bumpers, IDs, promos, menus etc. In some of the cases we just had to adapt pre-existing spots, recreating them with the new model. In other cases we received a script, from which we developed storyboards, animatics and then the final animations. Finally, part of the scripts were created by ourselves. All the spots have in common the fact that they show quick comical situations, acted out without dialogue or text in no more than 5 seconds, which presented us with exciting storytelling challenges.




Creative Director: Mateus de Paula Santos
Executive Producer Luiz Carlos Reis
Head of Production: Loic Francois Marie Dubois
Producers: Theo Cardinali, Fabio Barros Trucci
CG Supervisor: Guilherme Rizzo
Modeling: Rafael Segnini, Rafael Martinez, Daniel Ho, Karla Ruoco, Filipe Lopes, Iara Furuse, Cristian Lucas
Rigging: Richard Maegaki, Rogério Miyagi, Henrique de Freitas
Main Animation: Vagner Farias, Rodrigo Souza, Guilherme Gubert
Animation: Helio Takahashi, Marcos Trandafilov, Ivan Oviedo, Alexandre Martins, Jason Tadeu de Oliveira
Fluid Dynamics: Cristian Lucas
Light/Rendering: Gui Rizzo, Roberto Maki, Mauricio Trivelin, Mauricio Pirilo, Patricia Lobo, Alexandre Eschenbah
Texturing: Jannaina Bonacelli, Franciani Roos, Ricardo Riamonde, Ernesto Tani, Michel de Moraes
Texture Animation: Rachel Moraes, Roger Marmo
Rotoscoping: Gassan Abdouni
Compositing: Rachel Moraes
Compositing Assistant: Rafael Martinelli

Lego - Go Miniman, Go!

Well, this one was a hard work. Believe me.
(See more in http://gominimango.com/)
We spent 3 months on this movie, but was fun as play Lego.
I made it for Lobo, associate company with Vetor Zero.

I'd modeled 70% of the Lego bricks and pieces, and all of them had low, mid and high versions. I'd made the Death Star II (thanx to Vz programmers who helped me build this). All the Star Wars models made for this movie was approved by Mr. George Lucas himself, and I've been really happy he'd saw something I've made HAH!

Lego Death Star II

Here it is... We decided to make this very different from the original Lego Death Star II from "The Return Of The Jedi" collection. We thought our version would be prettier.


The “Go Miniman Go” spot was created by agency Pereira & O’Dell in 2008, to celebrate the 30th anniversary of the famous minifigure that goes together with LEGO building blocks since 1978.

The script stitches together a series of cultural and historical references from the past three decades, like the movies “Star Wars” and “Saturday Night Fever”, the emergence of hip-hop culture and the fall of the Berlin wall, portraying them with LEGO blocks and minifigures.

Despite the ambitious concept, our intention was to create an exciting and fun spot, one that didn’t feel like a history lesson but rather like a child’s imagination at work, flowing freely from one playing scenario to the next. That’s why, when designing the storyboards, we dedicated special attention to the transitions between scenes, to ensure that the film flowed in a natural, intuitive and also surprising way.

The entire animation was produced in 3D, but we wanted it to feel like a real stop-motion short, made with actual LEGO pieces. What helps convey this feeling is that when it came to animate the Miniman figures we respected their “natural” motion constraints, that is, they never twist or bend more than a real Miniman could. Of course, those self-imposed rules didn’t mean we couldn’t make use of all the possibilities allowed by CGI when it came to animating dazzling camera moves, creating expressive lighting effects, and producing a special stereoscopic version of the spot.

Executive Producer: Alberto Lopes, Sergio Salles
Creative Director: Mateus de Paula Santos
Director: Cadu Macedo
Head Of Production: Loic Francois Marie Dubois
Lead Modeler: Franck Falgueyrac, Olavo Chagas
Lead Render: Franck Falgueyrac
Storyboard: Libero Malavoglia, Cadu Macedo
Modeler: Cadu Macedo, Rafael Segnini, Sergio Rochas, Diego Aragão Maia
Animators: Yuri Lementy, Cadu Macedo, Marco Antonio Trandafilov, Jason Tadeu de Oliveira, Alexandre Martins, Helio Takahashi, Vitor Viela
3D Rendering: Franck Falgueyrac, Olavo Chagas, Ivan Imanishi
Textures: Cadu Macedo
Compositing: Cadu Macedo
CG Script Development: Paulo Nogueira, Ivan Imanishi
Stereoscopic Imaging Consultant: Andre Rosa